Vol. 9 No. 1 (2026)

Artículos de investigación aplicada

• Performance audit of the regulatory system of Coca Leaf S.A.

  Jose Dario Laura Flores, Lucy Cataño Avendaño, Diana Silvia Palomino Robles, Miguel Angel Suarez Almeira

  1-11

  • PDF (Spanish)
  • HTML (Spanish)

• Manual of functions and competency-based management models under ISO 9001:2015 standards, textile sector

  Celeste Reinoso Constante, Alexandra López Paredes, Fernando Jiménez Castro

  12-23

  • PDF (Spanish)
  • HTML (Spanish)

• Tourism marketing strategies, perception, and effectiveness

  Kely Dayami Yupangui Tivan, Alejandra Daniela Rodas Vinueza, Adonis Rudyard Galarza Sierra

  24-36

  • PDF (Spanish)
  • HTML (Spanish)

• Consumer behavior and experiential marketing in supermarkets in the city of Ambato

  Diego Paúl Navarrer Lascano, Amparito Cecilia León Saltos

  37-48

  • PDF (Spanish)
  • HTML (Spanish)

• Digital maturity in microtextile enterprises in the Ambato canton: Current status and management challenges

  Freddy Rodolfo Lalaleo Analuisa

  49-59

  • PDF (Spanish)
  • HTML (Spanish)

• Quality management in processes and customer satisfaction in an artisanal wine company

  Alejandra Salomé Frias García, Alexandra López Paredes, Wilson Fernando Jiménez Castro

  60-69

  • PDF (Spanish)
  • HTML (Spanish)