The added value as a mechanism to improve the productivity of tropical fruits of the Quevedo city

Abstract

The present investigation is the result of the analysis of the revealed problems around the different operative and commercial processes for the generation of the added value from which the scientific problem emerges: How to increase the productivity in the tropical fruit producers of the Quevedo City? having as objective: To apply operative strategies and of commercialization for the generation of the value added that improves the productivity of the producers of tropical fruits of the Quevedo Cyit, since the different strategies of productivity and commercialization make possible a better lifestyle of the producers. This study highlights categories such as: commercialization, production, added value. The research has required the use of numerous theoretical and empirical methods that have contributed to establish the operational and marketing strategies for the generation of added value that improves the productivity of tropical fruit producers. Promoting the change of the productive matrix is the socio-political interest, developing strategies that help to create knowledge to promote people to get involved in the different processes. In such ways, knowledge guides are required for execution and to improve your business situation.