Omnichannel and the new consumer: Postgraduate unit case. UTC Prospectivas: Journal of Administrative and Economic Sciences, [S. l.], v. 8, n. 1, p. 17–32, 2025. DOI: 10.61236/prosp.v8i1.1008. Disponível em: https://investigacion.utc.edu.ec/index.php/prospectivasutc/article/view/1008. Acesso em: 3 jun. 2026.